Is Cloudflare’s Paid Pro Plan Worth It? Speed Test Results

Cloudflare is a widely used content distribution network (CDN) which is freely available to help speed up your website by caching various contents at locations around the world.

While I have been taking advantage of the free plan on this website for a number of years I’ve often asked myself “is the Cloudflare Pro plan worth getting?”. At $20 USD per month it costs the same as the server itself. With limited resources available online, I decided to upgrade myself and find out if the pro plan made much of a practical difference to my website.

I’ve performed some basic benchmarks on a number of different file types at different file sizes on this website both on the free plan, and on the Pro plan after I upgraded in August 2016. We’ll take a look at the results and see if any of the Pro features helped speed up load times.

See here for a full list of all differences between the Cloudflare plans.

Speed Comparison Test

For this test I selected different images that represented different file sizes and formats from around the website and loaded them from an external server every 5 minutes over a 24 hour period.

These images were definitely being served from the Cloudflare cache, I confirmed that no access requests were being logged on the web server. After the initial request that I manually performed before the full test started to get the image into the cache, no further requests were made to my web server. The test results are therefore all considered to be Cloudflare cache hits.

One of the features that the Pro plan offers is “Image optimization with Polish”. This applies either lossless or lossy image optimization to image files and claims that it can reduce image sizes by up to 35%. I quickly enabled this feature after upgrading to the Pro plan and selected the lossless option, as I still wanted decent quality images. After enabling this, I immediately purged my cache for the changes to take effect.

The lossless setting notes that it reduces the size of an image file without impacting visual quality which is what I was after. It does this by removing metadata on PNG, GIF, and JPG files. It also performs lossless compression on GIF and PNG files.

Lossy on the other hand performs these optimizations, but also performs lossy compression to JPG. I have not performed any testing with lossy, while I expect it would further reduce the file size I still want to keep full image quality on my images.

The Pro plan also offers mobile optimization with Mirage, however I have not tested this feature here.

Benchmark Results

It’s worth noting that a lot of these images were already quite compressed, so I was expecting Cloudflare to not make too much of a difference here. The image selection was not designed to be an exhaustive list, just different images that are actually being served out from this website that were a range of different sizes. I therefore consider this to be a real world test as these are images I was already using on my website, I wanted to see how these examples would change if at all with the Pro plan.

I’ve set the graph lines to be quite thin to allow you to better see the difference, as the results are so close any thicker lines unfortunately cover the other line from view. As the tests ran every 5 minutes over a 24 hour period, we have 288 total data points.

Cloudflare 5kb file benchmark speed test

5KB PNG file – Click image to enlarge

Cloudflare 20kb file benchmark speed test

20KB JPG file – Click image to enlarge

Cloudflare 100kb file benchmark speed test

100KB PNG file – Click image to enlarge

Cloudflare 200kb file benchmark speed test

200KB PNG file – Click image to enlarge

Cloudflare 300kb file benchmark speed test

300KB PNG file – Click image to enlarge

Cloudflare 1mb file benchmark speed test

1MB GIF file – Click image to enlarge

Cloudflare 2mb file benchmark speed test

2MB GIF file – Click image to enlarge

The averages are so close it appears that the difference is extremely negligible, with the free plan ahead in most of the tests. The graph below shows how close the results are.

Cloudflare speed test benchmark average times

As you can barely see the difference visually, I’ve also provided the raw data in the below table.

Free PlanPro Plan

So in general terms, will the Cloudflare pro plan improve loading time to images on your website when compared to the free plan? From my testing, the answer seems to be no probably not. That is not to say that the optimizations will not help you, just that in my testing with my selection of assets to load I did not see a noticeable practical difference.

No other files except for images were tested, as the extra features that the Pro plan introduces all target image optimization. While I understand there could be further improvements by testing with lossy JPG, the reality is that this is not really something I use on this website, so these results while valid for me may not completely apply to you. If you’re happy with lossy JPG then there may be a tiny boost for you to be had.

I actually provided these results to Cloudflare in a support ticket prior to writing this post to see what insights they could offer. They advised that they don’t currently compress GIF files very much, and a saving of only 670 bytes was observed. The largest PNG file on the other hand compressed from 308972 bytes to 240440 bytes, saving 68532 bytes. I was advised to see the best results to test with larger PNG/JPEG files, however I don’t personally use many large files on the site so I didn’t actually go ahead and retest with any larger images than what I had already done.

It was also suggested that my results could be the result of network variance between the test server and the Cloudflare PoP on that particular day. As all tests came from the same source server in the US, we should assume that most if not all of the requests went through the same and closest point of presence (PoP), however I do not know this for certain. It would make for an interesting future exercise to perform additional testing from different points around the world, while I suspect similar results as Cloudflare would have all of these configured the same it may be interesting to see any differences that may appear in the network as suggested by Cloudflare support.


Speaking of support, I figured I’d mention that on both the free and Pro plans you only get email support, however the median response time of the free plan is 13 hours, while the Pro plan is 2 hours. I’ve always found the Cloudflare team quick to respond and very helpful.

Network Differences

I was also advised that when it comes to the differences between the free and Pro plans, the only differences are the features such as the WAF, number of page rules, Polish, etc. There is usually no difference regarding the routing, and no prioritization of the traffic or any rate limiting of the responses for different plans. This seems accurate, given my extremely close results above.

Cloudflare released this very interesting blog post about the price of their bandwidth at different locations around the world. They note that some providers simply cost so much that they have moved to only using them for paid plans.

Here in Australia, Telstra and Optus (both listed in that post above) charge a lot more money than other providers, so if you’re on one of these ISPs you may instead route to an international PoP. Many users based in Australia have been posting their traceroutes to both free and paid Cloudflare websites here if you’re interested in seeing these differences.

While I personally am in Australia, the majority of my audience isn’t, which is partly why I moved the website to the US for better global performance. So for me the free plan would still be fine, however if I was specifically targeting users in one of these locations with high bandwidth costs, it may be more beneficial to consider a paid plan in this instance.

Web Application Firewall

This is another major selling point of the Cloudflare Pro and above plans, the web application firewall (WAF).

The WAF claims to offer real-time prevention against attacks including SQL injection, XSS, and other known attacks that may come through HTTP POST requests. There are various rules that have been optimized for different applications, such as WordPress or Drupal for instance which can provide you with a very quick way of providing a base level of security to a web application.

While this may be a good way of easily blocking the majority of automated attacks, it’s definitely not a silver bullet and various Cloudflare WAF bypass techniques have come out over the years. Additionally even if the WAF does block an attack that would have otherwise been successful, it’s only masking a real problem that may exist within the web application. You should always ensure that your web application has been properly tested and secured rather than only relying on a WAF from any provider.

While the WAF is good as an extra level of defence, I wouldn’t personally rely on this alone. Instead it could best be used in a defence in depth approach as part of an overall security solution. It’s also worth keeping in mind that there are techniques to find the real server behind Cloudflare.

Initially I was thinking that the WAF may perhaps slow down the requests, given that we must assume they are somehow being scanned before being allowed through. Based on the speed tests above this does not seem to be noticeable with static content files.

Additional Page Rules

You also get more page rules with the Pro plan which I found useful. The free plan is limited to 3, while the Pro plan is limited to 20.

If you’re purely after more page rules you can now pay for additional rules without paying the full price of the Pro plan which may be a good option for some people. Although it’s $5 per 5 page rules, this may be a good in between option if you just need a few extra rules without wanting to go Pro.


So is the Cloudflare Pro paid plan worth the $20 USD per month price? It will depend on the specific requirements for each website. Personally I don’t mind paying for the extra features and will probably stay on the Pro plan for the foreseeable future, although it does cost about the same as the actual VPS the website is hosted on.

While it definitely does offer many advantages over not using it all, the majority of the best features are free, so comparing the free plan against the Pro plan just doesn’t really seem to offer as much for me in terms of measurable practical benefits.

If you’re just after a speed increase then I’d probably say no, unless you’re happy to introduce lossy images which may reduce overall quality. If requests of the paid plan were somehow prioritized then I think this could be beneficial to paid customers, however at the same time I can also see that this may upset a lot of free customers.

If you’re after the many extra features such as the WAF, faster support, more image compression options, more page rules and other minor features I haven’t covered such as more granular analytical information, then you should definitely take a look at upgrading.

Cloudflare also recently introduced support for the WebP image format as part of Polish, so once more browsers and benchmarking tools start to support this we may have some new interesting results to report – watch this space!

Leave a comment ?


  1. “At $20 USD per month it costs the same as the server itself.”

    I’m not sure you are who they are aiming at. It’s like in 2012 when a business running an incredibly large e-commerce store from shared hosting complained to me about cloudflare. It’s not for you with 100k sales, a web-app etc because you need the server(s) to process events.

    The CF sales staff will likely sell it on potential benefits no matter what! It’s their job to sell. @ $20/pcm (40 for total spend) I’d imagine that plan is for smaller businesses < 1TB traffic static site. It's only for mid-large businesses once they start charging several hundred to several thousand, and probably only for huge businesses when the cost might be tens of thousands because it's cheaper than thinking about DNS yourself if you can't find the people or would rather have a third party provide (for most businesses DNS is a trivial non-core function).

    No doubt they have very good connections which comes in use for getting low DNS timings, no doubt their image optimisation must offer some benefit; but at scale I think it makes sense to bring as much as you can internal; if you have the skills to deliver lower speeds cheaper or just can pay a premium for the speeds, do it, it takes nothing away from CF who I don't even use.

  2. What about other benchmark sites to see how your site is performing before and after? Were you using any type of CDN before for your images and assets?

    • Cloudflare acts as a CDN and this is all I used, the purpose was to test the differences between the free and paid pro plan rather than any other CDNs against Cloudflare, perhaps that’s an activity for a future post. As for testing from other sites, while it could be interesting as mentioned I don’t think it will produce much different results, as Cloudflare themselves came back to me and said there’s no difference in speed between the two plans.

  3. I had a question regarding the Polish service in the Pro Plan. I can’t seem to find any information regarding it.

    Suppose my domain is , then, will Polish be able to optimize/compress images embedded in my domain which are not hosted on my domain (suppose

    I know something like this shouldn’t be possible (as the images are on a different domain) but I wanted to confirm this (I was thinking that maybe Polish replaces external images with some kind of CloudFlare URL, aka serving it from their own server).

    • You’re right, Cloudflare only modifies images that are hosted from your domain and website, everything else comes from external sources and Cloudflare doesn’t touch them (unless of course the external source is also setup to use Cloudflare of course).

  4. The major difference you can see in performance between FreePro Combined and Business. In business plan you will get performance boost from network level which is visible without any test. However it costs equal to the benefits.

  5. Cloudflare has had webp functionality for a long time and that’s one key feature of the paid plan but you didn’t test it. The speed benefit alone on this feature would make it worth it

    • Depends if you use it I guess, I still have never used it, so didn’t look into testing it as I was looking at it from the perspective of how I actually use it on this website.

  6. If they prioritized the Pro plan that would ruin their business model since they want people to like CloudFlare and try it though the Free plan. Even though some people won’t end up buying the higher plans, a lot of people that like it do.

  7. So basically, the Pro plan is just useless and a waste of money. Im sticking with the free CF. Speed results in GTmetrix, and Google Pagespeed are the same. 😄

  8. I think it will be more useful if you use free cloudflare and combine with sucuri. So you get CDN from cloudflare and WAF from sucuri which cheaper than Cloudflare Pro plan.

  9. I’m not sure if I should take a pro package
    I’ve been looking for references about this cloudflare pro

    Can I customize nameservers with this pro package?

  10. Let me ask your opinion on this. Whenever you do a reverse ip lookup on your site that is being run through cloudflare, you naturally see a bunch of other sites that are also using the service. Isn’t it possible that some or many of those sites listed on that ip are spammy that this fact alone may affect your SEO efforts?

    • I don’t know for sure, but don’t think SEO/anything important cares about dedicated IPv4 address, that’s honestly an early 2000’s way of thinking about things. The fact is, shared hosting/IP is extremely common these days, and I doubt it is a relevant factor when ranking due to this.

  11. Im buying pro tonight.

  12. The main difference we observe that the cache level in free vs pro plan.

  13. Thanks for Article.I m buying pro tody

  14. CDN Network Pro plan is worthable, iam tested yesterday working good.

  15. Difference we observe that the cache level in free vs pro plan.

  16. I am using cloudflare Free Plan it very nice CDN

  17. Thanks for this beautiful informative article. Been using free version of Cloudflare. And planning to go for pro one. But could not able to decide yet.

  18. Wow… this is an interesting comparison between the free and pro of Cloudflare. I was planning to upgrade but decided to hold on to that thought after reading this post. Turns out, I probably do not need Cloudflare Pro at this stage.

    It would be interesting if you could do a speed comparison between Sucuri WAF and Cloudflare.

    BTW, you mentioned that you don’t just rely on Cloudflare WAF to protect your site… if you don’t mind sharing, what else do you use to protect your site?


  19. Wow. The speed test result is very helpul. Thank you very much for doing the test. It’s really interesting to see the free plan sometimes load faster than the pro plan. Somebody told me there is no differece between the free and pro plan as they have the same CDN route.
    Don’t understand why Cloudflare pro doesn’t support 100% uptime SLA. I will definitely pay for the Pro if they support 100% uptime SLA.

  20. The main difference we observe that the cache level in free vs pro plan.

  21. Hi Jarrod,
    If you are still monitoring this article’s comment, I have a query hope you can answer it.

    1. Are you still using the pro plan?
    2. I have seen many websites which are using cloudflare and doing a reverse IP check on those websites I found that the server is hosting only 4-5 sites. DO you think this websites are suing the enterprise plan? I am using free plan on my site and reverse IP check of it shows more than 300 websites. also has similar reverse IP data.

    I have scoured the internet but couldn’t find how some sites using cloudflare has 4-5 websites in their reverse IP check. Their enterprise plan may provide dedicated IP but any I donot know if any other plans provide the same.

    • I am still using the pro plan, but on other websites, don’t think I have it on this site anymore. Honestly no idea how many sites are assigned the same IP addresses, or if it even matters much, could depend on the expected load to them.

      • Violette Laurent

        Hi Jarrod,
        Thanks for your reply. Cloudflare cameup with a new tech with HTTP3 support. Do you think this new tech could somehow affect the SEO of our site or how Google renders our site? I am not much optimistic about this new update.

  22. nice artical and very useful for me. I am using cloudflare’s Free Plan i think this is useful and helpful.

  23. Vedhika Thakur

    The main difference we observe that the cache level in free vs pro plan.

  24. The information you have shared will help me to make decision about upgradation.

  25. This comparison between Cloudflare’s free and premium services is fascinating. After reading this piece, I decided to keep thinking about upgrading even though I had originally planned to. It turns out that at this point, I probably do not need Cloudflare Pro.

    If you could compare the speeds of Sucuri WAF with Cloudflare, that would be interesting.

    John Lewis

  26. Basically, the paid plan is not for my website. Maybe we can upgrade if it is needed.

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